Chapter 13.1 Key Terms Created by:Emily Bell

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Across
  1. 5. a pathway to direct products to consumers
  2. 6. occurs whengoods or services are sold from the producer directly to the customer
  3. 7. a group of customers who share common wants and needs
  4. 8. the point at which total revenues, or sales, equal total costs and expenss of developing and offering a product or service
Down
  1. 1. involves one or more intermediaries
  2. 2. to build and maintain relationships with their customers
  3. 3. the process of creating,promoting, and presenting a product or service to meet the wants and needs of consumers
  4. 4. four basic marketing strategies: product,place,price and promotion, collectively known as the four P's