Chapter 13.1 Key Terms Created By:Evan Durham

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Across
  1. 4. a group of customers who share common wants and needs
  2. 6. involves one or more intermediaries
  3. 7. is the process of creating,promoting,and presenting a product or service to meet the wants and needs of consumers,wherever they are
  4. 8. a strategy designed to foster customer loyalty, interaction and long-term engagement
Down
  1. 1. a pathway to direct products to consumers
  2. 2. occurs when goods or services are sold from the producer directly to the customer
  3. 3. is the point at which total revenues,or sales,equal total costs and expenses of developing and offering a product or serrvice
  4. 5. consists of four basic marketing strategies product,place,price,promotion