Chapter 13.1 Key Terms Created by:Kadin Hendrix

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Across
  1. 4. To build and maintain relationships with their customers
  2. 6. Is a group of customers who share common wants and needs
  3. 7. Consists of four basic marketing strategies:product,place,price,and promotion
  4. 8. distribution Involves one or more intermediaries
Down
  1. 1. Is the point at which total revenues,or sales,equal total cost and expenses of developing and offering a product or service
  2. 2. of distribution Is a pathway to direct products to consumers
  3. 3. distribution Occurs when goods or services are sold from the producer directly to the customer
  4. 5. Is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.