Chapter 13.1 Ky Terms by: Bailey Goben

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Across
  1. 5. when goods or services are sold from the producer directly to the customer
  2. 6. group of customers who share common wants and needs
  3. 7. consist of four basic marketing strategies
  4. 8. pathway to direct products to consumers
Down
  1. 1. point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 2. one or more intermediaries
  3. 3. the process of creating promoting, and presenting a product of service to meet the wants and needs of customers
  4. 4. to build and maintain relationships with their customers