Chapter 13.1 Terms Created By: Alyna Alvarado

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Across
  1. 3. is the point at which total revenues,or sales, equal total costs and expenses of developing and offering a product or service.
  2. 4. to build and maintain relationships with their customers.
  3. 7. occurs when goods and services are sold from the producer directly to the customer.
  4. 8. is the process of creating, promoting, ans presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. involves one or more intermediaries.
  2. 2. is a pathway to direct products to consumers.
  3. 5. is a group of customers who share common wants and needs.
  4. 6. consists of four basic marketing strategies:products,place,price, and promotion, possibly people.