Chapter 13.1

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Across
  1. 4. A group of customer who share common wants & needs
  2. 6. Mix The four main elements of marketing also called four PS: product,place,price,and promotion
  3. 7. A pathway to direct products to consumers
Down
  1. 1. Distribution involving one or more intermediaries
  2. 2. A strategy to build customer relations
  3. 3. point The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  4. 5. The electronic transfer for a payment directly from the payer's bank account of the person being paid