Chapter 13.2 Key Terms Created by: Eli Wood

12345678
Across
  1. 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of costumers
  2. 5. a pathway to direct products to consumers
  3. 6. the four main marketing strategies(4 P's)
  4. 7. the point at which total revenues, or sales, eqqual total costs and expenses of developing and offering product or service
  5. 8. a group of customers who share common wants and needs
Down
  1. 1. distribution involving one or more intermediaries
  2. 2. process to build and maintain relationships with their customers
  3. 4. when goods or services are sold from the producer directly to the customer