Chapter 13

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Across
  1. 3. The four main elements of marketing, also called the four P's: product, place, price, and promotion. It sometimes includes a fifth P, for people.
  2. 4. A group of customers who share common wants and needs
  3. 5. A pathway to direct products to consumers
  4. 6. Distribution involving one or more intermediaries.
  5. 8. The process of planning, pricing, promoting, selling, and distributing ideas, goods, and services.
Down
  1. 1. The point at which total revenues,or sales, equal total costs and expenses of making and distributing a product of service.
  2. 2. A strategy to build customer relations
  3. 7. Distribution of goods or services from the producer directly to the customer.