chapter 14 & 15

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Across
  1. 3. something marketers need to identify in a family.
  2. 5. a reference group with direct, face-to-face interaction.
  3. 9. type of influence that transmits useful information.
  4. 10. housing unit with people living in it.
  5. 12. group person that influences your affect, cognition, and behavior.
  6. 13. a reference group without a structure.
  7. 14. controls information.
  8. 15. a reference group with indirect interaction.
  9. 17. a type of household of non-relatives.
  10. 19. owned by only those who can afford.
Down
  1. 1. a household member + a relative by blood, marriage, or adoption.
  2. 2. group of people you want to emulate.
  3. 4. used inside home.
  4. 6. influence when reference groups control reward and punishment.
  5. 7. a member of an extended family.
  6. 8. used outside home.
  7. 11. something owned by virtually everyone.
  8. 16. nuclear family + other relatives.
  9. 18. a reference group with a clearly specified structure.