chapter 14 & 15

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Across
  1. 5. nuclear family + other relatives.
  2. 7. a member of an extended family.
  3. 8. something marketers need to identify in a family.
  4. 12. group of people you want to emulate.
  5. 13. housing unit with people living in it.
  6. 14. used inside home.
  7. 15. controls information.
  8. 17. a type of household of non-relatives.
  9. 18. something owned by virtually everyone.
Down
  1. 1. a reference group with indirect interaction.
  2. 2. a reference group without a structure.
  3. 3. group person that influences your affect, cognition, and behavior.
  4. 4. owned by only those who can afford.
  5. 6. type of influence that transmits useful information.
  6. 9. influence when reference groups control reward and punishment.
  7. 10. used outside home.
  8. 11. a reference group with a clearly specified structure.
  9. 14. a reference group with direct, face-to-face interaction.
  10. 16. a household member + a relative by blood, marriage, or adoption.