Chapter 15 - Marketing Communications

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Across
  1. 4. receiver's response to a message
  2. 9. a Promotional tactic based on traditional advertising model
  3. 10. originator of the message in the communication process
  4. 11. one-way mass communication about a product/service
  5. 12. Persuades and reminds potential buyers of a product
  6. 13. interferes, distorts, or slows down communication
  7. 14. interpretation of language/symbols
Down
  1. 1. a promotional tactic based on public relations
  2. 2. New promotional tactic based on brands becoming publishers of their own content
  3. 3. person who decodes a message
  4. 5. sharing a meaning through a standard set of symbols
  5. 6. outlines the process for achieving promotional goals in terms of stages of consumer involvment
  6. 7. the conversion of a sender's ideas and thoughts into a message
  7. 8. medium of communication, such as voice/radio
  8. 12. public info about a company/product appearing in mass media