Chapter 16 & 17 Review

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Across
  1. 4. Product, Promotion, Price, and Place is Marketing _____.
  2. 6. It is More Economical to Keep a ________ Than to Find a New One.
  3. 7. Paid for in the Media.
  4. 8. Break-Even Point Occurs When Revenues Are _______.
  5. 9. Increasing the Market Share of a Product or Service is Market _____.
Down
  1. 1. The Path a Good Must Follow to Reach a Consumer is a ______ Channel.
  2. 2. Showcasing Products in Displays is Called _______ Merchandising.
  3. 3. From Product Introduced to Product Being Discounted is the Product ________.
  4. 5. Public Relations is _____.