Chapter 16

4. Compares two unlike objects by using like or as.
6. Using appropriate language to you, audience, speech, and topic.
9. The technical vocabulary of a specialized field.
11. Enables you to direct the audience attention, thoughts, and feelings.
15. The presentation of contrary ideas in parallel form.
17. A speech that involves preparation, but no commitment to the exact wording.
19. Compares two unlike things by stating that one thing "is" the other.
20. The use of word or sentence whose literal meaning is the opposite of the given message.

1. The repetition of the same initial sound in two or more words.
2. A term or phrase that combines two normally opposite qualities.
3. The use of extreme imagination.
5. The attribution if human characteristics to inanimate objects.
7. Use personal pronouns, asking questions, and creating immediacy to achieve this.
8. These are questions used to make a statement rather than be answered.
10. Delete these from your speech.
12. The use of a part of an object to stand for the whole object.
13. Use active verbs, strong verbs, figures of speech, and imagery.
14. The substitution of the name for a title with which it's closely associated.
16. This should be your primary goal in speaking style.
18. A speech you write out word for word and memorize it.