Chapter 16

4. This type of imagery describes sounds
5. the substitution of a name for a title with which its closely associated
8. the process of evaluating a speech of rendering a judgement of its value
12. the presentation of contrary ideas in parallel form
13. this type of imagery lets the audience feel the temperature and texture of the object you're talking about
14. The attribution of human characteristics to inanimate objects
15. the use of extreme exaggeration
18. a language that is used by special groups but is generally considered impolite or not quite proper
19. a term or phrase that combines two normally opposite qualities
20. This type of style refers to the degree to which a communication style resembles that of informal conversation as opposed to the more formal of writing

1. this type imagery is used to create word "pictures" of people or objects
2. compares two unlike objects, uses "like" or "as"
3. the production of syllables or words according to some accepted standard, such as that of a dictionary
6. the repetition of the same initial sound in two or more words
7. the use of a part of an object to stand for the whole object
9. the use of a word or sentence whose literal meaning is the opposite of the message actually conveyed
10. are phrases that have lost their novelty and part of their meaning through overuse
11. compares two unlike things by stating that one thing "is" the other
16. this type of style using personal pronouns, asking questions, and creating immediacy
17. special words or expressions that are used by a particular procession or group and are difficult for others to understand