Chapter 16

2. like a metaphor
4. degree to which a communication style resembles that of informal conversation as opposed to the more formal style of writing
6. trite sayings that are worn out because of constant usage
9. presentation of contrary ideas in parallel form
12. questions used to make a statement
15. term or phrase that combines two normally opposite qualities
16. phrases that weaken your sentences
17. let the audience feel the same temperature & texture of the object you're talking about
18. use of a word or sentence whose literal meaning is the opposite of of the message
20. use of extreme exaggeration

1. compares two unlike things by stating that one "is" the other
3. repetition of the same initial sound in two or more words
5. describe sounds
7. speaking style should be your primary goal
8. using personal pronouns, asking questions, & creating immediacy
10. attribution of human characteristics to inanimate objects
11. use active verbs strong verbs, figures of speech, & imagery
13. use of a part of an object stand for the whole object
14. technical vocabulary of a specialized field
19. phrases that have lost their novelty & part of their meaning through overuse