Chapter 17

3. Higher-product products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates
5. Low-cost items given to consumers at a discount or for free
6. Any activity that helps in the exposure or sale of a product
7. Help an organization to influence a target audience
8. The cost-effective combination of personal selling, advertising, direct marketing, sales promotion, and public relations
10. Activities that involve sales promotions between one or more retailers or manufacturers
14. Used with partners in the distribution channel
16. Involves bringing news or newsworthy information about an
17. A type of promotion that companies use to address individuals directly and not through a third party medium (like tv, radio, or the internet)
19. Sales strategies that encourage customers and prospects to buy a product or service
21. promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers

1. Represents all marketing activities (other than personal selling, advertising, and public relations) that are directed at business or retail customers to boost sales
2. Activities that involve sales promotions between one or more retailers or manufacturers
4. Certificates that entitle customers to cash discounts on goods or services
9. A promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues
11. A form of non-personal promotion in which companies pay to promote ideas, goods, or services
12. Incentives that encourage customers to buy products or services
13. Directs promotional activities toward customers
15. A promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands
18. An announcement sent to the appropriate media outlets
20. Point-of-purchase displays that are stand-alone structures