Chapter 17

3. using threats, manipulation, or violence to force others to do something against their will
6. route-when people pay more attention and carefully evaluate your points
7. degree of expertise your audience thinks you have regarding your speech topic
9. credibility
10. proofs-ethos, logos, and pathos
11. false claims
14. audience's perception of a speaker's trustworthiness and the validity of the information provided in the speech
15. of policy-argues about whether an action should or should not be taken
17. language that indicated how certain you are about your major premise

1. level of warmth, personality, and dynamism
2. person's ability to understand needs, have your best interest in mind, and genuinely believe in the topic
4. appeals-explicit statements that speak to the audience's needs and feelings
5. motivational appeals
8. summary of the relationship between the major premise and the minor premise
12. premise-specific instance of general claim
13. route-when people are not fully engaged with the speech
16. general statement you believe your audience will accept as true
18. reasoning-connecting a set of specific, related facts to arrive at a more general conclusion