Chapter 17 by Kyle Beach

3. Central route to persuasion occurs when a person is persuaded by the content of the message.
6. A proposition that includes a statement calling for an action.
7. The appeal to emotions of the audience, which elicits feelings that reside in them.
9. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
10. The end or finish of an event or process.
11. The ability to do something successfully or efficiently.
13. Compelling attractiveness or charm that can inspire devotion in others.
15. The mental and moral qualities distinctive to an individual.
16. A speech that is aimed to inform, educate and convince or motivate an audience to do something.
17. A method of reasoning in which the premises are viewed as supplying some evidence for the truth of the conclusion; this is in contrast to deductive reasoning.
18. The practice of persuading someone to do something by using force or threats.
19. A person or team that qualifies for a competition or its final rounds.
20. The process of reasoning from one or more statements (premises) to reach a logically certain conclusion.

1. A statement in which you focus largely on belief of the audience in its truth or falsehood.
2. External inducements (incentives, other than the message itself), often of an emotional nature, that are created to increase an individual's drive to undertake some course of action.
4. The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
5. A literary device that can be described as a statement, sentence, or argument used to convince or persuade the targeted audience by employing reason or logic.
8. The quality of being trusted and believed in.
12. A mistaken belief, especially one based on unsound argument.
14. A promise of value to be delivered, communicated, and acknowledged.