Chapter 18 Sporting Goods

2. Which of the following organizations is considered a trade association for sporting goods professionals?
7. Which sporting goods company promoted grassroots sport competitions as a means to boost sales?
9. Who assumes the majority of the risk in most formal licensing agreements?
11. Which company used techniques such as a profit distribution system, fixing retail prices, and endorsements and licensing connections to establish itself as an industry standard?
14. Kevin Plank, a former University of Maryland athlete, founded __________ by selling products out of the trunk of his car.

1. True or False? Players associations do not administer separate licensing programs.
3. True or False? “Bo Knows” was a marketing campaign for Reebok.
4. someone who creates new ideas and innovations using existing technology
5. The Federal Trademark Act of 1946 is commonly referred to by the..... Act.
6. Which professional league was the first to create a properties component in 1963?
8. In a formal licensing agreement between a league or team and a manufacturer, which of the following describes the league or team?
10. Which company negotiates licensing agreements for colleges?
12. This company was originally named Blue Ribbon Sport.
13. True or False? The University of Oregon’s mascot is modeled after Donald Duck.