Chapter 18

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Across
  1. 2. focus on influencing listeners
  2. 3. speaker gives an idea, a group of people a bad name
  3. 5. tendency to behave a certain way
  4. 6. part information and part persuasion
  5. 9. involve accusing another person of some wrongdoing
  6. 14. indicator of what you feel is good or bad, ethical or unethical
  7. 15. you're showing your listeners that many people do what you want them to also do
  8. 16. persuasive strategy & way of organizing your speech
  9. 17. tell the audience what they should do to satisfy the need you have identified
  10. 18. persuade the audience to give you their undimmed attention
  11. 19. present the "solution" that satisfies the need
Down
  1. 1. intensify the audience's feelings or beliefs
  2. 3. prove to audience members that they meed to learn or do something
  3. 4. conviction in the existence or reality of something
  4. 7. designed to congratulate & inspire the recents graduates
  5. 8. you're showing your listeners that many people do what they should not do
  6. 10. are appeals to your listeners' feelings, needs, desires & wants
  7. 11. overt, observable actions
  8. 12. favorable self-image
  9. 13. process of demonstrating a similarity with your audience