Chapter 18

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Across
  1. 3. persuade the audience to give you their undimmed attention
  2. 5. favorable self-image
  3. 7. process of demonstrating a similarity with your audience
  4. 8. involve accusing another person of some wrongdoing
  5. 9. you're showing your listeners that many people do what they should not do
  6. 11. designed to congratulate & inspire the recents graduates
  7. 13. present the "solution" that satisfies the need
  8. 16. are appeals to your listeners' feelings, needs, desires & wants
  9. 18. prove to audience members that they meed to learn or do something
  10. 19. speaker gives an idea, a group of people a bad name
  11. 20. conviction in the existence or reality of something
Down
  1. 1. overt, observable actions
  2. 2. part information and part persuasion
  3. 4. indicator of what you feel is good or bad, ethical or unethical
  4. 6. you're showing your listeners that many people do what you want them to also do
  5. 10. focus on influencing listeners
  6. 12. persuasive strategy & way of organizing your speech
  7. 14. tell the audience what they should do to satisfy the need you have identified
  8. 15. intensify the audience's feelings or beliefs
  9. 17. tendency to behave a certain way