Chapter 2 Crossword

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Across
  1. 4. a list of the marketing tactics with details about how to execute each tactic
  2. 5. a brief explanation of what the business aspires to accomplish
  3. 6. the specific activities implemented to carry out the marketing strategies
  4. 8. a written document that describes a business, how it operates, and how it makes a profit
  5. 10. a snapshot of the environment in which a business has been operating over a given period of time
  6. 11. an evaluation of the political, economic, social, technological, legal, and environmental factors in a certain market or geographic region that may impact the success of a business
Down
  1. 1. the decisions made to execute the marketing plan and meet the goals of the business
  2. 2. the company message to customers describing why the business exists
  3. 3. a document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
  4. 7. an analysis of the external factors that affect the success of a business
  5. 9. identifies strengths, weaknesses, opportunities, and threats a business faces