Chapter 21 Vocab Crossword Puzzle

3. offering products to customers through media such as catalogs, direct mail, telemarketing, email marketing and websites
4. a product that offers different features and options for the consumer
5. product identification labels containing a unique set of vertical bars that computer scanning equipment can read
8. a large building designed to accumulate and redistribute products efficiently
10. the amount of satisfaction received from using a product or service
11. channel in which one organization takes a leadership position to benefit all channel members
14. the physical product in its simplest form

1. buildings used to store large quantities of products until they can be sold
2. a group of similar products with obvious variations in the design and quality to meet the needs of distinct customer groups
6. a process in which products are packed in large shipping containers at the factory and then shipped using a number of transportation methods before being unpacked
7. the complete set of all products a business offers to a market
9. businesses that participate in activities that transfer goods and services from the producer to the user
12. includes additional features that are not part of the physical product but increases its usability
13. a name, symbol, word, or design that identifies a product, service, or company