Chapter 3 Marketing - Understanding Marketing Environment

2. hardworking, financially responsible and embrace diversity
3. the money a consumer has left after paying taxes to use for necessities
7. strong-willed passionate about the environment and optomistic sometimes referred to as "millennials"
9. a personal moral philosophy that focuss on teh greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior
10. domographic characteristics of te population and its culture
12. pertains to the income, expenditures, and resources that affect the cost of running a business and household
13. a grassroots movement to increase the influence, power, and rights of consumers in dealing with institutions
15. "let the buyer beware"
17. employees who report unethical or illegal actions of their employers
18. innovations or inventions from applied science or engineering research
19. conducting business in a way that protects the natural environment while making economic progress

1. process of continually acquiring information on events occurring outsie the organizaation to identify and interpret potential trends
2. self-reliant and supportive of racial and ethical diversity
4. the money that remains after paying for taxes and necessities
5. restrictions that state and federal laws place on businesses with regard to the conduct of its activities
6. an information andcommunication-bases electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings
8. the moral principles and values that govern the actions and decisions of an individual or group
11. total amount of money made in one year by a person, household, or family unit
14. set of values, ideas, and attitudes that are learned and shared among the members of the group
16. reaching retirement age and focused on health fitness and retirement housing