Chapter 3: Starting a Small Business -Branson Odum

123456789101112131415161718192021222324
Across
  1. 2. The occurrence and development of events by chance.
  2. 9. A circumstance or development that alone could render a new business unsuccessful.
  3. 12. Integration of organizational resources that are deployed together for competitive advantage.
  4. 13. Providing existing product not available on their market.
  5. 14. A condition or circumstance that puts a company in a favorable or superior position.
  6. 17. Strategy in which a company concentrates its resources on entering or expanding in a narrow market segment.
  7. 18. Readiness to act on existing, but unnoticed, business opportunities.
  8. 19. Combined forces impacting a firm and its competitors.
  9. 21. Provides concise overview of firm's strategic situation.
  10. 22. Resources and capabilities that provide a firm with a competitive advantage over its rivals.
  11. 23. Providing customers with an improved product.
  12. 24. Regards the direction a firm will take in relating to its customers and competitors.
Down
  1. 1. Approach under which a firm aims to develop and market unique products for different customer segments.
  2. 3. Identification of potential new products or services that may lead to promising businesses.
  3. 4. Focus on the strength, position, and likely moves and countermoves of competitors.
  4. 5. Encompasses factors influencing business in a society.
  5. 6. A pricing method in which a fixed sum or a percentage of the total cost is added to the cost of the product to arrive at its selling price.
  6. 7. An analysis of whether a project is feasible, within estimated cost, and profitable.
  7. 8. Plan of action that coordinates resources and commitments to achieve superior performance.
  8. 10. Visible and easy to measure.
  9. 11. Invisible, difficult to quantify.
  10. 15. A newly established business.
  11. 16. Providing customers with a new product.
  12. 20. Basic inputs that a firm uses to conduct its business.