chapter 30
Across
- 5. The stages a product goes through in its life
- 7. All the different products a company makes or sells
- 8. efforts a business makes to put products in a marketplace
- 10. A specific model, brand, size of a product within a line
Down
- 1. an alteration in a companies existing product
- 2. Group of closely related items sold by a business
- 3. a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
- 4. making decisions about what features should be used in selling a product/service/idea
- 6. managing product categories as individual business units
- 7. Refers to # of different product lines a company has
- 9. # of different products in a line