Chapter 4 crossword

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Across
  1. 3. leveraging social media content in an effort to increase revenue
  2. 4. shows up to 10 images or videos within a single ad and each image or video can have its own link
  3. 6. a visual ad format that makes it easier for people to discover, browse and purchase products
  4. 7. the company purchased by Facebook in 2012 for $1 billion
  5. 8. the California city where Facebook headquarters is located
  6. 11. an audience, chosen by a marketer, based on specific demographics
  7. 12. calculated number based upon positive and negative feedback an ad is expected to receive from its target audience
Down
  1. 1. an audience similar to an audience that a brand is already targeting
  2. 2. country with highest percentage of Facebook users
  3. 5. Facebook demographics scale heavily towards this gender
  4. 9. content that performs significantly better than any other content
  5. 10. the previous name of Facebook that was created at Harvard