Chapter 4: Market Research Process

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Across
  1. 6. evidence based on external reports
  2. 7. segmentation based on lifestyle
  3. 8. percentage of the market that a company supplies
  4. 9. report portraying details about a specific customer
  5. 10. segmentation based on patterns in customer behavior
  6. 11. process of promoting, selling, and distributing and product
Down
  1. 1. segmentation based on age, gender, ethnicity, ect.
  2. 2. segmentation based on customer location
  3. 3. first hand evidence
  4. 4. strengths, weaknesses, opportunities, threats
  5. 5. specific group of people a business sells to
  6. 8. involves customer needs, company goals, and profits