Chapter 4 vocab

4. an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't.
8. a category of customers who have similar likes and dislikes in an otherwise homogeneous market.
11. the marketplace where final goods or services are sold to businesses and the public sector
12. task of grouping a set of objects in such a way that objects in the same group
13. o divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.
14. ______________ are those which actually affect a person's purchase of a specific product type or brand in a product-market.
15. The market for goods and services needed by most consumers.
17. the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area.
18. combining two or more submarkets into one larger target market

1. combination of practices, strategies and technologies that companies use to manage and analyze customer relations
2. refers to the practice of identifying and grouping people based primarily on their online browsing and decision making patterns.
3. to integrate or cause to be integrated; join together
5. segmenting the market and picking one of the homogeneous segments as the firm's target market.
6. treating each of 2 or more markets as a separate target with a different mix.
7. a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests
9. groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services.
10. help identify the "core benefits."
16. Marketers that develop a different marketing mix for each homogeneous market segment are known as ______.