Chapter !4.1 Key Terms Created By: Dalton Miller

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Across
  1. 3. The process of selecting advertising media and deciding the time and space in which the ads should appear
  2. 5. The number of times an audience sees or hears and ad
  3. 6. The media cost of exposing 1,000 readers or viewers to an advertising impression
Down
  1. 1. A series of ad messages that share a single idea and theme
  2. 2. A business that specializes in developing ad campaigns an ads for its clients
  3. 4. The time period when the TV or radio audience is the largest
  4. 7. The number of homes or people exposed to an advertising message