Chapter 5 Crossword

2. the federal agency that provides services to small businesses and new entrepreneurs, including counseling, publications, and financial aid
4. end users of the service, also called the consumer
5. a tool for organizing important information about a business venture’s competition
7. a working model used by entrepreneurs to determine what it takes to develop their products or services
8. things that promote or enhance the value of a product or a service to the customer
12. association an organization made up of individuals and businesses in a specific industry that works to promote that industry
14. distinctive aspects, qualities, or characteristics of a product or service
15. a clear and concise description of a business opportunity; it contains four elements: the product or service, the customer, the benefit, and the distribution
18. the means of delivering a service or product indirectly to the customer, such as through a wholesaler
20. a document that describes a new business and a strategy to launch that business

1. the means by which a product or service is delivered to the customer
3. people most likely to buy a business’s products and services
6. a description of how entrepreneurs plan to make money with their business concepts
9. a declaration of the specific aspirations of a company, the major goals for which it will strive
10. the means of delivering a service or product directly to the customer, such as via a Web site
11. distinctive aspects, qualities, or characteristics of a product or service
13. a brief recounting of the key points contained in a business plan
16. the process that tests a business concept; it allows the entrepreneur to decide whether a new business concept has potential
17. a group of businesses with a common interest
19. the distribution channel through which a product or service flows from the producer to the customer