Chapter 5 Vocab

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Across
  1. 2. uses words that evoke strong feelings, rather than facts and evidence
  2. 4. features famous people describing their personal experience with a product or explaining why you should use a product
  3. 6. persuades people to do something by telling them that others are doing it too
  4. 7. uses logic or reason
  5. 8. language that uses words with strong positive or negative connotations to stir people’s emotions
  6. 9. uses credibility and authority
Down
  1. 1. appeal that taps into people’s values or moral standards
  2. 3. implies that ordinary people are on “our side”
  3. 4. uses the names or pictures of famous people to convince you that a product will help you imitate the famous person in the ad
  4. 5. appeal that implies an ordinary person can be rich and sophisticated