Chapter 6

9. the tendency to buy a particular brand of a product
10. a specific group of customers whom a business wishes to reach
12. customers who buy goods or services for business use
14. the ability of industry to support new growth
15. a group of people whose opinions are studied to determine the opinions that can be expected from a larger population
18. the study of consumers based on social and psychological characteristics
19. the process of grouping a market into smaller subgroups defined by specific characteristics
20. he initial collection and analysis of information used when very little is known about a subject

1. the study of the past to explain present circumstances and predict future trends
2. a feature that makes a product more desirable than its competitors
3. the number and diversity of contacts with which a business must deal
4. information that is collected for the first time, is current, and relates directly to the collector's study
5. collection of businesses with a common line of products or services
6. the study of the market based on where customers live, including region, state, country, city, and/or area
7. the collection and analysis of information aimed at understanding the behavior of consumers in a certain market
8. entry, conditions or circumstances that make it difficult or costly for outside firms to enter a market
11. information that has already been collected by someone else
13. the collection of information to determine the status of something, such as in developing a customer profile
16. group of people or companies who have a demand for a product or service and are willing and able to buy it
17. a small, specialized segment of the market based on customer needs discovered in market research