Chapter 6 Distribution, Promotion, and Selling

123456789101112131415161718
Across
  1. 2. based on the logical reasoning of customers
  2. 3. a written statement meant to inform the media
  3. 5. involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience
  4. 6. direct communication between a prospective buyer and a sales representative in which the sales representative
  5. 8. moves the product directly from the manufacturer to the customer
  6. 11. an important component of supply chain management that involves the locations and methods used to make products and services available to customers
  7. 12. a nonpaid form of communication that calls attention to your business through media coverage
  8. 13. the act of offering an incentive to customers in order to increase sales
  9. 14. the act of establishing a favorable relationship with customers and the general public
  10. 16. using the phone to market your product or service
  11. 18. based on the desire to have a specific product or service
Down
  1. 1. includes not only transportation but also storage and handling of products and packaging within a channel of distribution
  2. 4. the coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service
  3. 7. uses intermediaries
  4. 9. of distribution the routes that products and services take from the time they are produced to the time they are consumed
  5. 10. to influence the prospective buyer in a purchase situation
  6. 15. a paid form of communication sent out by a business about a product or service
  7. 17. a refund offered to people who purchase a product