Chapter 6-Distribution,Promotion,and Selling

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Across
  1. 2. Supply ________ Management is the coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service.
  2. 6. A ________ is a refund offered by the retailer or manufacturer to people who purchase a product.
  3. 12. _________ ads are a common type of display advertisement that are displayed before a user can access content requested through a link.
  4. 13. A sales _________ is the act of offering an incentive to customers in order to increase sales.
  5. 15. A nonpaid form of communication that calls attention to your business through media coverage.
  6. 16. Using the phone to market your product or service.
  7. 18. ___________ distribution includes not only transportation but also storage and handling of products and packaging within a channel of distribution.
  8. 20. Public _________ is the act of establishing a favorable relationship with customers and the general public.
  9. 21. _________ buying decisions are based on the logical reasoning of customers.
  10. 23. _________ selling is direct communication between a prospective buyer and a sales rep.
  11. 25. ___________ is a paid form of communication sent out by a business about a product or service.
Down
  1. 1. A __________ channel moves product directly from the manufacturer to the consumer.
  2. 3. An important component of supply chain management that involves the locations and methods used to make products and services available to customers.
  3. 4. Intellectual __________ (IP) is the original, creative work of an artist or inventor and may include things such as songs, novels, artistic designs, and inventions.
  4. 5. _________ buying decisions are based on the desire to have a specific product or service.
  5. 7. _________ ads are a common type of display advertisement that uses graphic images or animation displayed within a rectangular box across the top or down the side of a web page.
  6. 8. The advantages that could result from the product features or capabilities.
  7. 9. _________ of distribution are the routes that products and services take from the time they are produced to the time they are consumed.
  8. 10. The physical characteristics or capabilities of the product or service.
  9. 11. An _________ channel uses intermediaries-people or businesses that move products between the manufacturer and the consumer.
  10. 14. _________ ads are a common type of display advertisement where the ad moves across the screen or floats above the page content.
  11. 17. Product ________ are items offered in addition to the product to make it more attractive to the target market.
  12. 18. _________ ads are a common type of display advertisement that are displayed in a new window that opens in front of the current window.
  13. 19. _________ media is any means of communication that reaches very large numbers of people, such as the internet, television, radio, and print publications.
  14. 22. _________ marketing involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience.
  15. 24. A ______ release is a written statement meant to inform the media of an event or product.