CHAPTER 6 KEY TERMS - ERINN

12345678910111213141516171819202122232425
Across
  1. 1. a form of fraud where numerous companies work together to control bids instead of competing
  2. 4. pertaining to the structure of populations (age/gender/income)
  3. 7. overall markets that have common characteristics
  4. 9. the amount of resources used to create a product - the lower the resources, the higher this is
  5. 10. assistance and activity that benefits that the consumer pays for and satisfies their needs/wants (haircuts/lawnmowing)
  6. 11. the establishing of prices at a determined level by government or agreed between businesses
  7. 12. the invitation to bid and to complete the work requested of a business
  8. 14. the use of demographics to determine the attitude and wants of a certian age or gender
  9. 16. competition between products that are in the same market and that are very similar
  10. 17. the combination of two or more companies where one company takes full ownership of the other
  11. 19. many different colours, sizes, or appearance changes for one product
  12. 21. a person who controls and monitors the buying decisions for others (parent)
  13. 23. a graphic representation of a business often designed for identification and competition
  14. 24. the accessibility of a product - how easy it is to use or obtain
  15. 25. a group of people born near the 1940-1960's, after WW2
Down
  1. 2. competition between unrelated products not beloning to the same market
  2. 3. the amount of money spent on a total industry of sales in a given period of time
  3. 5. the behaviors and beliefs of a social, ethnic or age group
  4. 6. male/female
  5. 8. the name or word commonly associated with one business for identification (Apple, Blackberry)
  6. 13. a large amount of products or services that provide the same thing for consumers to choose from
  7. 15. the destinctive phrase or motto of a buiness used for identification and competition
  8. 18. the destinctive sound or tune used to draw consumers in and commonly found at the end of televised advertisements
  9. 20. the perception of a company by consumers
  10. 22. the estimation or repute that a business has that is the what the majority of a demograpic believe