CHAPTER 6 KEY TERMS - ERINN

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Across
  1. 4. the name or word commonly associated with one business for identification (Apple, Blackberry)
  2. 5. the establishing of prices at a determined level by government or agreed between businesses
  3. 10. the amount of resources used to create a product - the lower the resources, the higher this is
  4. 12. overall markets that have common characteristics
  5. 13. a graphic representation of a business often designed for identification and competition
  6. 14. a form of fraud where numerous companies work together to control bids instead of competing
  7. 15. competition between unrelated products not beloning to the same market
  8. 19. the behaviors and beliefs of a social, ethnic or age group
  9. 20. assistance and activity that benefits that the consumer pays for and satisfies their needs/wants (haircuts/lawnmowing)
  10. 21. pertaining to the structure of populations (age/gender/income)
  11. 25. the accessibility of a product - how easy it is to use or obtain
Down
  1. 1. the destinctive phrase or motto of a buiness used for identification and competition
  2. 2. the estimation or repute that a business has that is the what the majority of a demograpic believe
  3. 3. competition between products that are in the same market and that are very similar
  4. 6. a person who controls and monitors the buying decisions for others (parent)
  5. 7. a large amount of products or services that provide the same thing for consumers to choose from
  6. 8. many different colours, sizes, or appearance changes for one product
  7. 9. a group of people born near the 1940-1960's, after WW2
  8. 11. the perception of a company by consumers
  9. 16. the use of demographics to determine the attitude and wants of a certian age or gender
  10. 17. the invitation to bid and to complete the work requested of a business
  11. 18. the amount of money spent on a total industry of sales in a given period of time
  12. 22. the combination of two or more companies where one company takes full ownership of the other
  13. 23. male/female
  14. 24. the destinctive sound or tune used to draw consumers in and commonly found at the end of televised advertisements