Chapter 6 Key Terms

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Across
  1. 2. The large group of people born after WW2, between 1945 and 1965
  2. 5. A comparison of the resources used with the products or services that result. If fewer resources are used per unit produced, productivity increases
  3. 6. A short, catchy advertising phrase associated with a company or product
  4. 9. Any part of an overall market that has common characteristics
  5. 11. Words people spread about a company or product, can be good or bad for the company
  6. 12. The sum of a country's way of life, beliefs, and customs
  7. 13. A short, catchy tune, often incorporating a slogan, that is used in advertising and easily remembered by the consumer
  8. 15. A process whereby one company combines with or takes over the ownership of one or more other companies
  9. 16. A word or group of words chosen by a manufacturer or retailer to distinguish its products from competitors
  10. 19. The amount spent on one company's product, expressed as a percent of the total amount spent by consumers on all products of that type
  11. 20. An invitation to bid on a contract and to do the necessary work as outlined in the "request to tender" document
Down
  1. 1. Anything that saves or simplifies work, adds ease or comfort, etc.
  2. 3. An unfair pricing practise, in which companies bidding for business arrange bids between themselves instead of truly competing
  3. 4. The study of lifestyles
  4. 7. A person who makes buying decisions for others
  5. 8. The study of obvious characteristics that categorize human beings
  6. 10. Male/female
  7. 14. A special symbol that is associated with a product or company
  8. 17. The consumer's perception of a business or is products
  9. 18. Assistance provided, usually in return for payment, that satisfies needs and wants of people of businesses but that does not result in a product that can be touched