marketing chap 7

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Across
  1. 4. businesses decide to emphasize factors of the marketing mix other than price
  2. 5. the process of gaining competitive market information
  3. 6. the portion of the total market potential that each company expects in relations to its competitors
  4. 9. rivalry among businesses on the basis of price and value
  5. 13. dividing consumers into markets based on where they live.
  6. 14. the unique image of a product or service in a consumer's mind relative to similar competitive offering
  7. 16. images consumers have of competing goods and services in the marketplace
  8. 19. the images consumers have of competing goods and services in the marketplace
  9. 20. competition
  10. 21. an identified market with excellent potential based on careful research
  11. 22. how frequently consumers use products and the quantity of product used
Down
  1. 1. in a market with businesses that offer the same type of product or service
  2. 2. when a business competes with other companies offering products that are not in the same product category but that satisfy similar customer needs
  3. 3. divides consumers into groups depending on specific values or benefits they expect or require from the use of a product or service
  4. 7. peoples interests and values
  5. 8. competition in a market with businesses that offer the same type of product or service
  6. 10. directs a companies marketing mix at a large and heterogeneous group of consumers.
  7. 11. the total revenue that can be obtained from the market segment
  8. 12. the process of dividing a large group of consumers into subgroups based on characteristics.
  9. 15. the descriptive characteristics of a market such as age gender race income and education level
  10. 17. perceptions
  11. 18. exhibitions where companies associated with an industry gather to showcase their products