Chapter 7 and 8

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Across
  1. 3. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
  2. 5. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
  3. 6. Extending an exiting brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
  4. 7. Services cannot be seen, tasted felt, heard or smelled before they are bought. They are …
  5. 9. Dividing a market into groups of buyers with distinct needs, characteristics, or behaviours that might require separate marketing stratgies or mixes.
  6. 11. The charateristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
  7. 12. dividing the market into segments based on variables such as age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
  8. 17. A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  9. 19. Forming segments of consumers who have similar needs and buying behaviours even though they are located in different countries
  10. 20. A consumer product that the consumer either does not know about or knows about but des not normally consider buying.
  11. 23. Dividing the market into segments according to the different benefits that consumers seek from the product
  12. 25. The practice of using the established brand names of two different companies on the same product.
  13. 26. The full positioning of a brand - the full mix o benefits on which it is positioned
  14. 31. a market coverage strategy in which a firm decides to target several market segments and designs separate offers to each.
  15. 33. Dividig the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item
  16. 34. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed throiugh the same types of outlets, or fall within a given price range.
  17. 35. A product bought by final consumers for personal consumption
  18. 36. extension Extending an existing brand name to new product categories.
  19. 37. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
  20. 38. The activities of designing and producing the container or wrapper for a product.
Down
  1. 1. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
  2. 2. summarizes company or brand positioning
  3. 4. A consumer product that customers unsually buy frequently, immediately, and with minimal comparison and buying effoert
  4. 8. Dividin a market into different segments based on social class, lifestyle, or personality characteristics
  5. 10. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
  6. 13. The set of all product lines and items that a particular seller offers for sale.
  7. 14. advantage An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
  8. 15. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  9. 16. A product bought by individuals and organization for furthr processing or for use in conducting a business.
  10. 18. Services cannot be stored for later sale or use. This is Service …
  11. 21. A name,term, sign, symbol, or design or a comination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
  12. 22. A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
  13. 24. Making the market offering different to create superior customer value.
  14. 27. A brand created and owned by a reseller of a product or service.
  15. 28. The use of commercial marketing concepts and tools in programs designed to influence individuals' behaviour to improve their wll-being and that of the society
  16. 29. The differential effect that knowing the brand name has on customer response to the product or its marketing
  17. 30. segmentation Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product
  18. 32. a set of buyers sharing common needs or characteristics that the company decides to serve.