Chapter 7: Attitudes
Across
- 3. Attitudes that are unconscious, involuntary, and uncontrollable are ________ attitudes
- 6. A type of attitude that is based on what our actions towards a given object are is a(n) _____ based attitude
- 7. Evaluations of people, objects, and ideas
- 8. If a persuasive message is shown to a motivated audience (that care about the topic and are listening) and focuses on facts, we say the message is on the _______ _____ to persuasion (2w)
- 9. A model that describes how persuasive messaging can lead to attitude change (3w)
- 12. Mental shortcuts the brain takes to avoid exerting additional energy.
- 13. A type of attitude that is based on people's thoughts and beliefs of an attitude is a(n) _________ based attitude
Down
- 1. Attitudes that we can consciously say and report to others are _________ attitudes
- 2. When behaviors we choose become more or less likely to occur based on whether or not we are rewarded and/or punished for them (2w)
- 4. A scenario in which a stimulus that provides a response is provided with a stimulus that has no response, and the stimulus with no response adopts the properties of the other response (2w)
- 5. If a persuasive message focuses on surface characteristics (credentials, the length of the message / speech, "seems smart," etc.) we say the message is on the ______ _____ to persuasion (2w)
- 10. A type of attitude that is based on feelings and values rather than the nature of the object is a(n) __________ based attitude
- 11. An emotion that can lead to purposeful change in attitudes, if done in the correct amount