Chapter 7 - Key terms

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Across
  1. 2. / Promote two or more items.
  2. 3. / People who deny short term purchasing whims.
  3. 6. / Shared memories create ...
  4. 8. / Process of learning the value system and behaviours of another culture.
  5. 10. / Norm that regulates how we conduct our everyday lives.
  6. 11. storytelling / Giving a product a rich background.
  7. 12. five / Most widely recognized approach to measuring traits.
Down
  1. 1. / Process of learning the beliefs and behaviours endorsed by one's culture.
  2. 4. system / Set of rankings
  3. 5. / Tendency to attribute human characterisitics to objects or animals.
  4. 7. / System that mediates between the id and the superego.
  5. 9. values / Uniquely define a culture.