Chapter 7 Vocab: Marketing

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Across
  1. 1. the unique image a customer has of a product compared to alternatives
  2. 11. the portion of the total market potential that each company expects
  3. 14. what customers think of a product
  4. 15. competition between business with the same product
  5. 16. When companies in the same industry gather in one place to show products
  6. 18. when a business compete by emphasizing their marketing mix
  7. 19. how a company will presents it's product
Down
  1. 2. company with a business that both satisfy the same need
  2. 3. is an identified market with excellent potential based on careful
  3. 4. describes peoples interest and value
  4. 5. divides consumers into groups depending on value or benefits
  5. 6. means how frequently a consumer use the products
  6. 7. describes characteristics of market based on age gender race and educational level
  7. 8. is the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
  8. 9. when a business competes by emphasizing their marketing mix
  9. 10. is where you divide consumers into markets based on where you live
  10. 12. is the total revue that can be obtained from a market segment
  11. 13. the processes of gaining marking info about competitors
  12. 17. directs a company's marketing mix at large and heterogeneous group of consumers