Chapter 8: Mass Media and Public Opinion
Across
- 2. private organizations whose members share certain views and objectives
- 5. the whole population that a poll aims to measure
- 7. devices that attempt to collect information by asking people questions
- 9. polls sought to read the public's mind by asking the same question to a large number of people
- 10. means of communication, singular of the word "media"
- 11. those means of communication that reach large, widely dispersed audiences
- 13. composed of randomly selected people
Down
- 1. people with whom on regularly associates, including friends, classmates, neighbors, etc.
- 3. a representative slice of the total universe
- 4. these attitudes held by a significant number of people on matters of government and politics
- 6. constructed to reflect the major characteristics of a given universe
- 7. societal problems that the nation's political leaders and general public agree need government attention
- 8. any person who has an unusually strong influence on the views of others
- 12. website postings devoted to a specific subject, "blogs"
- 14. snappy reports
- 15. instructions or commands a constituency gives to its elected officials