Chapter 8: Social Influences

3. Reduced self-consciousness, inhibition and feelings of personal responsibility when acting in a group or crowd
5. The level of perceived importance of an individual’s position within a group
8. Refers to how we conform with others because we want to be liked by them – and how we assume that our conformity with them will make them like us more
9. The tendency to adjust one’s thoughts, feelings or behaviour so they are more consistent with others
12. The activity and industry of creating messages and using different psychological techniques to promote or sell a product, service or idea
13. When an individual follows the commands of another person or authority
14. A collection of people in one location without social structure and minimal shared purpose
15. An individual’s ability to control or strongly influence the thoughts, feelings and behaviour of another person or group
17. A way of life for a particular society including beliefs, customs and language

1. An individual's status or position in a group, institution or society in general gives them the right (authority) to exercise power over those with a lower status or with less authority
2. Refers to the physical distance between people. In Milgram’s experiments, the closer the learner was to the teacher, the more likely they were to refuse administering the shock
4. A sense of feeling invisible or less accountable for personal actions when behaving in a group or crowd
6. The real or imagined influence of others or their actions on an individual
7. Two or more people who interact and influence each other and share a common purpose
10. Individuals identify with or want to be like or liked by this person
11. An electronic game that involves a person interacting with a user interface or input device to generate visual and auditory feedback
16. The behaviour adopted by an individual or assigned to them that influences the way in which they function in different situations