chapter 8 vocab

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Across
  1. 2. the two-way conversations that companies engage in where a company initiates contact with potential customers
  2. 6. companies that complete almost all of their business activities through the internet
  3. 7. a website that contains a consumer's own experiences, observations, and opinions in a journal-like format
  4. 10. a promotional approach utilizing word-of-mouth marketing that encourages satisfied customers to pass along marketing messages through word-of-mouth via the internet
  5. 11. the large-scale virtual collaboration
  6. 12. using mobile devices to add a location to posts on social media platforms
  7. 14. where potential customers come to them
  8. 16. the passing of information among people through oral communication and often takes the form of storytelling
  9. 17. companies that still complete most of their business activities by means other than the internet
  10. 18. occurs when a consumer is somehow rewarded for passing along information about products and services
  11. 20. the introduction of something new that makes a significant change or improvement
  12. 21. enables users to track topics on twitter by classifying or categorizing messages using words or phrases preceded by a hash sign
  13. 22. individuals who have established a following and credibility in a specific area that enables them to influence the purchase decisions of others
Down
  1. 1. a website that links people or organizations into communities based on common interests, goals, or beliefs
  2. 3. the practical application of scientific knowledge
  3. 4. similar to sharing in that it involves people coming together to share information and ideas about solving problems
  4. 5. the inclusion of one or more aspects of social media
  5. 8. companies that combine traditional business operations with extensive use of the internet
  6. 9. gathers information about consumers' online activities as they are occurring through the use of advanced consumer analytics
  7. 13. includes all the activities involved in the exchange of goods, services, and information that relate to buying and selling goods over the internet
  8. 15. includes any technology that allows people to have conversations and share content they have created
  9. 19. refers to a topic or discussion that is currently popular in social media or other web-based platforms