Chapter 8 Vocabulary Review

4. also called echo chambers, these are an environment in which one's exposure to news, entertainment, social media, etc. are only those that reflect one's own perspective.
6. a distinctive trait or a special attraction
12. the rate at which customers stop doing business with a company over a given period of time
13. an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails.
14. refers to the "timeliness" of an argument
17. a form of marketing that involves sending a physical piece of promotional material to a home or business
18. the act of convincing someone to do something or believe something is true
20. an emotional manipulation that is often used to win an argument using feelings and emotions rather than logic

1. extravagant exaggeration used to emphasize a point
2. exaggerated commendation especially for promotional purposes
3. something that produces good or helpful results or effects or that promotes well-being
5. an emotional reaction to pressure or persuasion that results in the strengthening or adoption of a contrary belief
7. unsolicited mail that consists mainly of promotional materials, catalogs, and requests for donations
8. relies on a mix of emotional and rational manipulation to achieve objectives
9. the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience
10. attention, interest, desire, action
11. the appeal to emotion
15. advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions
16. any kind of unwanted, unsolicited digital communication that gets sent out in bulk
19. word, thought, principle, or speech