Chapter 8 Vocabulary Review

3. also called echo chambers, these are an environment in which one's exposure to news, entertainment, social media, etc. are only those that reflect one's own perspective.
4. the act of convincing someone to do something or believe something is true
7. relies on a mix of emotional and rational manipulation to achieve objectives
9. the appeal to emotion
14. an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails.
15. an emotional reaction to pressure or persuasion that results in the strengthening or adoption of a contrary belief
17. an emotional manipulation that is often used to win an argument using feelings and emotions rather than logic
19. word, thought, principle, or speech
20. the rate at which customers stop doing business with a company over a given period of time

1. a form of marketing that involves sending a physical piece of promotional material to a home or business
2. exaggerated commendation especially for promotional purposes
5. any kind of unwanted, unsolicited digital communication that gets sent out in bulk
6. advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions
8. extravagant exaggeration used to emphasize a point
10. unsolicited mail that consists mainly of promotional materials, catalogs, and requests for donations
11. refers to the "timeliness" of an argument
12. the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience
13. something that produces good or helpful results or effects or that promotes well-being
16. a distinctive trait or a special attraction
18. attention, interest, desire, action