Chapter 8

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Across
  1. 2. The differential effect that knowing the brand name has on customer response to the product or its marketing
  2. 3. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
  3. 5. Services cannot be seen, tasted felt, heard or smelled before they are bought. This is Service …
  4. 7. The set of all product lines and items that a particular seller offers for sale.
  5. 8. Extending
  6. 10. A brand created and owned by a reseller of a product or service.
  7. 12. A product bought by final consumers for personal consumption
  8. 16. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within a given price range.
  9. 18. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
  10. 19. Atype of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  11. 20. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
Down
  1. 1. Services cannot be stored for later sale or use. This is Service …
  2. 3. A product category bought by individuals and organization for further processing or for reselling.
  3. 4. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  4. 6. A name,term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
  5. 9. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
  6. 11. The activities of designing and producing the container or wrapper for a product.
  7. 13. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
  8. 14. The practice of using the established brand names of two different companies on the same product.
  9. 15. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
  10. 17. One attribute of a physical product or service described as Freedom from defects.