Chapter 8

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Across
  1. 7. A brand created and owned by a reseller of a product or service.
  2. 8. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
  3. 10. The practice of using the established brand names of two different companies on the same product.
  4. 11. A product category bought by individuals and organization for further processing or for reselling.
  5. 14. A name,term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
  6. 15. Services cannot be stored for later sale or use. This is Service …
  7. 17. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
  8. 19. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
  9. 20. The differential effect that knowing the brand name has on customer response to the product or its marketing
  10. 21. Atype of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
  11. 22. Dividing a market into different segments based on variables such as social class, lifestyle, or personality characteristics
  12. 23. The activities of designing and producing the container or wrapper for a product.
  13. 24. Dividing a market into groups of buyers with distinct needs, characteristics, or behaviours that might require separate marketing stratgies or mixes.
  14. 25. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
Down
  1. 1. dividing the market into segments based on variables such as age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
  2. 2. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
  3. 3. A product bought by final consumers for personal consumption
  4. 4. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
  5. 5. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within a given price range.
  6. 6. Dividing a market into segments based on variables like consumer knowledge, attitudes, uses, or responses to a product
  7. 7. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
  8. 9. Dividig the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item
  9. 11. Services cannot be seen, tasted felt, heard or smelled before they are bought. This is Service …
  10. 12. Making the market offering different to create superior customer value.
  11. 13. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
  12. 16. The set of all product lines and items that a particular seller offers for sale.
  13. 18. One attribute of a physical product or service described as Freedom from defects.
  14. 22. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.